Brands and buyers want more and more accountability.
Campaign events are being measured more stringently than ever before, and there’s an increased need for rich data that provides marketing departments with actionable information on true reach.
Relentless CMX provides event holders true demographic measurements, footfall, peak times whilst enabling real time engagement These metrics are compiled and displayed on a real time dashboard giving an unparalleled level of granularity.
Using this technology, event show hosts can measure according to specific traffic flows: per stand, per display unit, per network, or according to geographic criteria. Relentless CMX dashboard makes it easy to segment data in different ways, so you can see the true reach that you’ve achieved the event visitors.
Measurability is key in today’s programmatic Event and Advertising world, and technology is increasingly moving to provide in-depth views on event success . Using Relentless CMX, brands benefit from a much more detailed understanding of average network frequency – a vital metric. Combined with reach data, advertising campaigns obtain more accurate reports.
The result is a comprehensive data-set that makes it easier and faster to make scheduling decisions. This data-set, and the technology behind it, is unmatched in the industry today.
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